Bruno Gatta (1904–76) founded Stilnovo way back in 1946, it is  one of the most y recognizable names in lighting. Gatta began his business in Milan designing furniture and decor in the wake of World War II, Stilnovo leaned toward the new wave of mass-market and streamlined styles. In fact, Stilnovo loosely translates to “new style” in Italian,Gatta partnered with some of the most well-known names in design, including Ettore Sottsass, Achille and Pier Giacomo Castiglioni, Joe Colombo and Gae Aulenti.
This floor lamp was inspired or edited by one of the italian major creator of that time , the detail are congruent with Stilnovo craft  with the distinctive balancier arm from the late 1960's
H.65 in x Arm L.16 in  x Glode D. 9 in , rewired with US socket ..